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The BIG IDEA©

My innovative BIG IDEA programme is designed to help you take your BIG IDEA from the drawing board to a live product in a practical and profitable way.

Course Description and Content

Join this tried and tested programme to develop your BIG IDEA into a business winner.

During the sessions you will explore every aspect of your idea, and test it using industry tools and analysis methods. 

The Programme Comprises 

4 x 2-hour interactive sessions, plus a 1-2-1 follow-up coaching call, supporting Video Material, Templates, and Workbooks.

You will create a Clear and Costed Development Plan

You will create a Marketing and Implementation Strategy

And you will have the confidence to know that your product is viable and potentially profitable.

Course Session Dates: 

15th August - 1: The IDEA

22nd August - 2: The Market 

29th August - 3: Viability Testing 

5th September - 4: Branding & Launch

  1. The Idea; Using the Idea Concept Map participants will analyse every aspect of their idea, the market it will sit in and how best to target it through a product launch campaign.  They will answer the following questions about their new idea; What it is, what does it do, what problem does it solve for your customers, what are its features and benefits, how does it win over similar products, what are its physical attributes and packaging requirements, what is the pricing strategy and profit margin.
     

  2. The Market; Using the market analysis tools participants will identify the size and value of the ideas’ market, conduct a product SWOT analysis, conduct a Competitor analysis for similar products.  
     

  3. Feasibility testing; Using a basic set of costing tools the unit price, profit margin and retail price of the idea will be established and market comparisons made. Participants will also create an Ideal Client avatar for targeted sales and marketing campaigns.
     

  4. Branding and Launch; Having established the viability of the product, participants will consider the branding of the product paying careful attention to image, logo, product packaging, bringing the product to market.  A draft marketing strategy will be created identifying the best communication channels, positioning, timing, creating desire, campaign costs.

Course Reviews

Rob Brooks

Business Owner

DeathandDisease.com

Top marks to Wendy. Exceeded my expectations.. You’re brilliant and the material is excellent

Sue Davies

Business Owner

Inspiring Salon Professionals

I really enjoyed it and found new pathways bubbling up and a great group of people with a few possible network connections that may be really useful.

Wendy's calm, positive and methodical way of working is great to be part of and inspires me to be more focussed on the goal 

Leigh Ellis

Business Owner

WarwickshireDigital.com

Great sessions - action packed, lots of ideas, knowledge, and resources.

Revies
Description

Contact

I'm always looking for new and exciting opportunities. Let's connect.

123-456-7890 

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