About Wendy Garcarz - MAEd, DipEd, FinstLM
I am Wendy and I live a double life.
By day, I work with entrepreneurs and business owners to make business as easy and stress-free as possible. I help them take control of their operations and finances, plan a profitable future and turn their ideas into new income streams.
By night however, my alter ego Wendy Charlton takes over and she writes espionage novels.
My journey as a business owner spans more than 30 years and has taught me that success is rooted in your willingness to learn new things and your capacity to adapt to change. Too many women in business censor themselves and never harness the creativity that could help them do more, be better and achieve their potential.
I have survived 3 recessions and a global lockdown and with each challenge, I have learned valuable lessons and become a stronger business owner. I want to share these shortcuts with others to save them time, money, and pain. I became an author to reach a wider audience with these messages.
I come from a generation of underestimated women; taken for granted, with limited opportunities and often overlooked. That has fuelled a passion in me for fairness. I want women business owners to get the recognition they deserve, the same funding opportunities that are open to any SME and the recognition that they are part of the engine house of our economy.
We are about to enter a period of regeneration where it will be easier to get forgiveness than permission, and we need to push at those boundaries that others place around us. It is my mission to enable as many women as possible to do exactly that.