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TOTW 15: The visual elements of a strong brand

Tip of the Week #15

I am always looking for ways to help you grow your business and achieve your goals. Today, I want to share some tips with you on how to create a strong brand through visual elements.

  1. Visual elements: These are an important part of your brand identity because they help you stand out from the competition and make a lasting impression on your customers.  Choose a colour scheme that reflects your brand values and use it consistently across all your marketing materials, including your website, social media profiles, business cards, and advertisements. There is a physiology of colour table on page 99 of my book “Come Out Fighting”  

  2. Create a strong logo: Your logo is the face of your brand. Make sure it is simple, memorable, and reflects your brand values. Use it consistently across all your marketing materials. 

  3. Use high-quality images: Use high-quality images that reflect your brand values and are relevant to your target audience. Avoid using generic stock photos that can make your brand look unoriginal and uninspired. Important to check all copyright on images too, you don’t want to end up being sued for using something that belongs to someone else. 

  4. Use typography effectively: Choose a font that is easy to read and reflects your brand personality. A good example of this is Comic Sans, it isn’t quirky, it is child-like and when used inappropriately, comes across as immature, probably not the message you are looking to put across. 

  5. Be consistent: Consistency is key when it comes to building a strong brand. Use your visual elements consistently across all your marketing materials, and make sure they are all aligned with your brand values.

I hope you find these tips helpful. If you have any questions or need further guidance on how to create a strong brand through visual elements, please don't hesitate to reach out to me.

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