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TOTW 23: The power of Thank You

Tip of the week #23

Hello everyone. 


Hope you all had a great weekend and enjoyed some down-time in the lovely weather with maybe a glass of something bubbly or a lovely meal with family or friends.  Those are the things we work so hard for, aren’t they?  


My husband Andrew bought me a little gift on Saturday, a silk scarf and a small notice for my door that says “Do not disturb, Zoom meeting in Progress”.  It wasn’t any special occasion it was just to say thank you and show that he appreciates me.  Wow! A gazillion brownie points for that man.  The feel good factor that small act created will last a long time, and even now when I think about it, I feel lovely.  The power of a thank-you.


So in the spirit of paying it forward, I would like to welcome Karen Heap of Social Shared Networking as our newest member of the Micro Business Growth Club.  Thank you for joining us Karen. I hope you will find the member's only content a valuable resource.

The free Kickstarter session about the power of storytelling I ran last Thursday has had me thinking about all the wonderful stories we all have about the difference we have made to people in the course of our work.  

Sometimes, they say thank you and tell us what it meant to them. It gives us that lovely warm glow that you don’t get from anything else.  It sustains us and gives us a little push to get us going again.  But then what do we do with that?  

Well, here are a few ideas.

  1. Consider featuring them on your website's homepage, product/service pages, and landing pages. You can also share them in your social media posts and newsletters.  

  2. Have you ever thought of using them as an addition in your email signatures. It make it easy for prospective customers to see the positive experiences others have had with your business. 

  3. Send little 'Thank You' Messages: Never underestimate the power of saying thank you, if it has that effect on you then it will have that effect on them when you say it too.  Whether it's an email, handwritten note, or even a small token of appreciation, genuine gratitude goes a long way in building long-lasting relationships and encouraging repeat business. 

  4. Incorporate 'Thank You's' into Marketing material: Include them in brochures, flyers, catalogues, or any other print that showcases your business.

Remember, thank you messages are not just tools for promoting your business; they are powerful vehicles for building trust and credibility. By repurposing them in these ways, you can enhance your business's reputation and attract new customers, making them more confident in you and your business.

If you have any further questions or would like additional guidance, please don't hesitate to reach out. I'm here to support your business's growth and success.

Join the Micro Business Growth Club

Become a member of the Micro Business Growth Club and get access to the full range of business support services and specialist advice for under £50 per month.

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