top of page

TOTW 28: Get creative with your sales

Tip of the Week #28

Hi All, welcome to a soggy start to August but don’t let it put a damper on your efforts to generate new sales.

 

I thought the tips email today should focus on how we can get creative around creating new customers and products for them.


Tip 1 New products and services should be created to meet an identified need or gap in the market.  It is not always a good idea to base it solely on the fact that you can make/deliver it, because you are seeing it from your perspective.  Products/services appeal to buyers because it solves their problem so ensure any idea is rooted in how it will solve their pain points and not just what you can do. 

Tip 2.

LinkedIn becomes quite busy during the main holiday period (apparently scrolling in a bikini whilst on a sunbed is a thing). Your headline and summary should describe what you do and who you serve. Focus on what your target buyer will be looking for, using keywords they would use, e.g. “I create marketing solutions for busy tradespeople who don’t have the time or patience to do it for themselves”. 

Tip 3. Share your success stories of how you have helped existing customers and what they have got from it.  Include a nice headshot so that they make the visual connection between you and success. Testing this technique personally over the last 4 weeks, my social media engagement has increased by 60%. 

Tip4: Here is a link to watch my 'Storyselling' video to give you more ideas, it is just 20 minutes long so ideal when you are eating lunch.


Think about making your sales messages stand out from others in your industry to attract attention and interest in your offerings.

 

The Micro Business Growth Club can help you identify some great ways to do this.

 

If you have any questions or require further assistance, please don't hesitate to reach out. I am here to support your business growth.


Join the Micro Business Growth Club

Become a member of the Micro Business Growth Club and get access to the full range of business support services and specialist advice for under £50 per month.



1 view0 comments

Commenti


bottom of page