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Business meeting

The programme poses 5 critical questions for any new business idea

  1. How do I know it's a good idea?

  2. Is there an identified demand for it?

  3. How can I be sure it will be profitable?

  4. Who are the big hitters I will be competing with?

  5. What is the best marketing strategy

You will also answer the following questions about your new idea

  • What is it?

  • What does it do?

  • What problem does it solve for your customers? 

  • What are its features and benefits?

  • How does it win over similar products?

  • What are its physical attributes and packaging requirements?

  • What is the pricing strategy and profit margin?

Course Learning Outcomes

After Completing this Programme you will have discovered your BIG IDEA's place in the market, it's viability, and will have created a branding and marketing strategy

What our clients said about The BIG IDEA

Leigh Ellis

Warwickshire Digital

Great sessions - action packed, lots of ideas, knowledge, and resources.

Sue Davies

Inspiring Salon Professionals

I really enjoyed it and found new pathways bubbling up and a great group of people with a few possible network connections that may be really useful. 

Wendy's calm, positive and methodical way of working is great to be part of and inspires me to be more focussed on the goal 

Rob Brooks

Death &

Top marks to Wendy. Exceeded my expectations.

You’re brilliant and the material is excellent

Meet your BIG IDEA Programme Leader
Wendy Garcarz
. MAEd, DipEd, FinstLm. 

I have worked in the public and private sectors for over 30 years and have a proven track record as a business development consultant. 

I founded the Micro Business Growth Club to help Micro Business Owners compete and succeed in a challenging and competitive environment

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